Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want only some parts of your life revealed. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he filter what appears? There is a way around this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.